I love my job. I like the range of clients and variety of work. It keeps me interested, allows a cross fertilisation of ideas, helps lateral thinking plus I get to meet a wider cross-section of people and journalists.

I'm in a fortunate position. I can be selective with the clients and choose projects that challenge me.

Over the last few years, I've worked on projects in markets as diverse as:

• Construction & computing
• Education & ethnic
• Faith & finance
• Public & private
• Planes, trains and automobiles